Corporate Branding 

Branding Guidelines for an up-and-coming company...

What is branding anyway? The ability for a company to state WHAT they stand for and WHY they go into the business of creating a business, is branding. The importance of establishing brand guidelines goes beyond a streamlined visual identity, and becomes a home-base for staff, the means for developing customer loyalty, and the foundation for scaling.

Drawing from the founders of the company themselves, I distilled the core values of the company and worked alongside brilliant designers to develop Te'Amo Boba Bar's branding guidelines.